Beauty Packaging: Tell us about Berlin Packaging and what sets you apart from other packaging suppliers?

Scott Jost: Berlin Packaging is the world’s largest Hybrid Packaging Supplier^®. We integrate the capabilities of a manufacturer, a distributor, and a value-added consultancy into a single, highly coordinated model. Unlike traditional suppliers constrained by product type, material, or geography, we operate without those limitations. Our global supplier network and exclusive partnerships allow us to source—or strategically design—the optimal packaging solution for each client’s objectives.

When the right solution does not exist, our in-house innovation engine, Studio One Eleven^®, designs it. Studio One Eleven is not an adjunct capability; it is central to how we create value. We design packaging systems that accelerate speed to market, amplify brand equity, and optimize total cost.

Beyond design and sourcing, we deliver a comprehensive suite of services: warehousing and inventory management, quality service management, global sourcing, and sustainable packaging solutions. We do not simply sell packaging—we design supply chains and build a competitive advantage. 

BP: What are some specialty services or products you provide for beauty and personal care customers?

SJ: Beauty and personal care brands rely on Studio One Eleven to design bespoke packaging that differentiates in a saturated market and elevates the consumer experience. We design holistically—from brand identity and visual systems to structural packaging, secondary packaging, and point-of-sale environments. Our integrated approach ensures that every touchpoint reinforces the brand narrative.

Importantly, we align our design investment with our clients’ growth. We provide design services at no cost in exchange for the packaging partnership, allowing brands to innovate without incremental financial risk.

In addition to packaging, we design and develop formulations across skincare, personal care, and color cosmetics. Clients may select from proven stock formulas or collaborate with our in-house experts to design something entirely new. We support these innovations with rigorous testing and validation services, including stability testing, package compatibility testing, preservative efficacy testing (PET), RIPT, and FDA- and OTC-related compliance testing. We ensure that what we design performs—technically, commercially, and experientially.

BP: What are some trends currently impacting beauty & personal care packaging?

SJ: Social media has redefined how consumers discover, evaluate, and purchase beauty products. Platforms like TikTok and Instagram have transformed packaging into content. Consumers now review packaging as critically as they review formulas, and brands must design for both the shelf and the screen.

Packaging no longer serves solely as protection or decoration. It must perform digitally. It must photograph well, communicate instantly, and invite interaction. Aesthetic clarity, tactile interest, and structural distinctiveness drive shareability—and shareability drives velocity.

At Berlin Packaging, we design packaging experiences that generate engagement. We create distinctive pack architectures, highly considered visual identities, and influencer kits engineered for unboxing moments. We understand that in today’s beauty ecosystem, packaging serves as media—and we design accordingly.

BP: How can packaging help brands appeal to today’s budget-conscious consumers?

SJ: Consumers across price tiers continue to seek premium experiences. Premiumization, however, no longer correlates exclusively with price; it reflects perceived value. Brands can design value into packaging through enhanced functionality, intuitive convenience, sustainable materials, and inclusive design principles.

Strategic pack sizing also expands accessibility. Trial and mini formats reduce the barrier to entry and invite experimentation. Larger formats deliver superior per-unit economics and reward loyalty. When brands thoughtfully design pack architecture and sizing strategies, they create a portfolio that speaks to both aspirational and value-driven consumers.

In an inflationary environment, packaging becomes a powerful lever. It can reinforce brand prestige while simultaneously demonstrating pragmatism.

BP: What is the role of sustainability in beauty packaging and how do you help your customers meet their sustainability goals?

SJ: Sustainability has moved from differentiator to expectation. Conscious beauty now defines the mainstream. Consumers demand transparency and environmental stewardship. Regulators impose extended producer responsibility frameworks. Retailers privilege brands with credible sustainability commitments. The market no longer rewards passive participation.

At Berlin Packaging, we design sustainability into the packaging from the outset. We supply PCR and ocean-bound plastics, recyclable mono-material tubes, refillable and reusable systems, FSC-certified secondary packaging, and a broad portfolio of alternative substrates. More importantly, we help brands design long-term sustainability roadmaps—not isolated initiatives.

Our dedicated sustainability team conducts lifecycle analyses (LCAs) to quantify environmental impact, including greenhouse gas emissions, water use, mineral resource consumption, and fossil fuel demand. We translate this data into actionable insight, enabling brands to make informed decisions and substantiate their claims. We also design messaging strategies that clarify environmental benefits and mitigate consumer skepticism.

Sustainability, when designed with rigor and transparency, strengthens brand trust and long-term enterprise value.

www.berlinpackaging.com